Apple cannot be the most innovative company there, but certainly in the past it has been able to create niche products that not only caught the attention of many customers, but at the same time they were able to grow in other areas. A good example is the iPad device of Apple, which continues to dominate the market which they have formed. Their opponents being unable to field a true iPad competitor then Apple is happily controls this market.
Apple has sold nearly three-quarters of all tablets sold through universal customers, the numbers are quite surprising since it was sold over 11 million iPads in the September quarter, a real rival is still expected to arrives, but until then it seems that the domain remains very solid, and the upcoming holidays closing their positions, which will be heavily reinforced.
Apple is anticipating in a December quarter with higher sales over more than 14 million iPhone units in January. Winter vacation is going to take on Apple's portfolio of cash and sales will soar as the company expected. The holiday period is going to bring much joy to the Apple share holders, and do not forget that the December quarter will show debut of the new Amazon Kindle fire tablet that many see as a major challenge in iPad.