China has now clocked up approximately 457 million internet users and on the subject of social media they are split among t.qq.com (by projected 200 million users), weibo.com (140 million), t.soho.com (Sixty five million) and t.163.com (48 million). Sina Corp - that operates Weibo - states that site's number of users is growing by about 33 percent monthly as much more and far more Chinese understand how they can utilizesocial networking outlets.
Weibo's most well-known micro blogger will be the actress Yao Chen that more than nine million internet followers. In addition to being Yao's popularity has increased so too, actually, has her allure to advertisers. Chinese media are already reporting in recent weeks that advertising agencies are already approaching Yao with offers of up to 100,000 Yuan (11,000 Euros) for each time she mentioned specific products - provides her management are fast to state Yao has up to now declined.
China can anticipate possessing about 100 million micro bloggers in the end of 2011, according to the Data Centre of China Internet. So its small wonder the commercial side of the trend is becoming totally explored.That company moreover claims that "social advertising" drawn in additional than 1 billion Yuan (107 million Euros) in earnings last year - knowing that figure would top 14 billion Yuan (1.5 billion Euros) by 2015. And that is why some entrenched international organizations too are already fast to recognize the penetration figures social networking can give in mainland China - and they're acting.
McDonald's recently tried out a branding campaign the provider known as "Group Lunch" - which suggested natives pick a venue for supper together - and, launching it using the relatively modest social networking site kaixin011.com, were nonetheless able to get nearly 150,000 folks involved. But there can naturally be described as a disadvantage in this all "networking". China's internet was few days ago ablaze with resentment just after the surprises of a definite "Guo Meimei Baby" - also yes it had almost everything related to money.